A few days ago, a big audiovisual company warned about the danger of taking on the viral challenge related to “Bird Box” one of his recent films: “Please do not hurt yourself by doing the ‘Bird Box’ challenge. “We do not know how this started …” Netflix said in a statement.

I’m not going to tell the plot of the film, nor the methodology of the imprudent challenge that circulates in social networks, but I must say that foolish people are walking the streets blindfolded, exposing themselves to accidents and putting the lives of others at risk. How have we come to this?

In 2014, many participated in the first viral challenge: the “Ice Bucket Challenge” promoted by Anthony Senerchia Jr. Then about 200 million dollars were collected to raise awareness about Amyotrophic Lateral Sclerosis. I remember that I received the challenge from Don Francisco and other personalities, and then I passed it onto Gloria and Emilio Estefan, Pitbull, Jorge Ramos, Chiquinquirá Delgado and Olga Tañón. That was a tremendous solidary idea, with a noble objective. It has nothing to do with what came next.

The list of dangerous and banal challenges is long. One of them caused severe burns with salt and ice to young people around the world; also there was one that consisted of eating a cactus in flames and another that asked to hold the breath until fainting.

Experts from the Open University of Catalonia (Spain) believe that adolescents are not aware that life is being played, and succumb to social pressure. Many, they add, are concerned about “the approval they receive from the internet.”

And all these evils always lead us to the issue of emotional intelligence, and the need for families and schools to internalize its urgency, if we want to have more balanced generations, socially responsible and high self-esteem.

“Only two things are infinite, the universe and human stupidity, and I do not know about the former” said German scientist Albert Einstein. He is right. The problem, however, will not magically disappear by using full words against young people who promote and participate in dangerous and unedifying challenges. You have to go directly to the causes. Social contagion is positive, as long as the substance is noble, empowering or liberating.