Ismael Cala introduces in Cochabamba and Santa Cruz «The business of being you», a conference-workshop on entrepreneurship strategy

«We’ll be addresing the tools to create a high-impact personal brand, with the aim of developing a strategy and a mindset of entrepreneurship to make ourselves into leaders», Cala explains.

Miami, September 26th 2018

Ismael Cala, life and business strategist, communicator and writer of eight bestsellers on leadership and emotional intelligence, will introduce his world conference-workshop in the Bolivian cities of Cochabamba (October 6) and Santa Cruz de la Sierra (October 8) «The business of being you».

«In this new conference we will be addresing the tools to create a high impact personal brand, with the aim of developing a strategy and a mindset of entrepreneurship to make ourselves into leaders», Ismael Cala explained.

He added that «‘The business of being you’ is an action plan that allows people to multiply their productivity and generate greater balance in their personal lives, because only by building an interior empire we can build one around us».

Seminar-Workshop «The business of being you»:

Cochabamba– Saturday, October 6 2018 – 18.00 h. Coliseo Alemán Santa María. Tickets: http://superticket.bo/detalle/ismaelcala/

Santa Cruz– Monday, October 8 – 19.00 h – Salón Chiquitano. Centro de Convenciones Fexpocruz. Tickets: http://www.ticketeg.com/eventos/45 

Information: huellas.bo@gmail.com

In this seminar-experience, Cala shares ideas about the changes that human beings face in the world, both personal and a professional level. There are new threats and a change of paradigm: until recently, we exchanged our work for hours and money, but now the world economy is based on the know-how and experience. We need to establish another type of exchange, which takes into consideration certain issues:

  • How to be original and create both material and spiritual wealthness. 
  • How to invest in our inner empire.
  • What do we need to learn in the VUCA world.
  • How to break the paradigm of traditional education. 
  • Which is the difference between incremental and exponential growth.


Life and business strategist, businessman, social entrepreneur and communicator. Author of eight bestsellers about of leadership, entrepreneurship and personal development, including El poder de escuchar (‘The power of listening’), and El analfabeto emocional (‘The emotional illiterate’). Ambassador of the concept of Corporate Happiness in Latin America. Cala was born in Santiago de Cuba in 1969, and holds a degree in Art History from Oriente University. He is the co-author of the book «Beat the Curve,» with Brian Tracy. He graduated from the School of Communication at York University in Toronto, and has a degree in Television Production from Seneca College. He is President and founder of the Cala Enterprises Corporation and the Ismael Cala Foundation.


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